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Larry Dixon Racing

Description

Larry Dixon is a 3-time NHRA Top Fuel Champion. 62 pro wins. Numerous records set throughout career. Marketing opportunities range from product endorsement, tv/speaking engagements, trade shows etc., on top of standard on-track/in-market motorsports deliverables. Companies represented such as Miller Brewing Company, US Smokeless Tobacco, Chevrolet, Toyota.

Price

Undisclosed

Additional Info

Pricing varies from $2000.00 appearances to $3m+ full season primary sponsorships with psa's attached.

Reach

National(USA)

Additional Info

The NHRA competes on a 24 race schedule nationwide. Penetrates 34 of the top 50 DMA's.

Demographics

Age Range

  • Adult (35-64yr)
  • Children (5-8yr)
  • Senior (65yr)
  • Teen (13-18yr)
  • Tween (8-12yr)
  • Young Adult (19-34yr)

Ethnicity

  • African American
  • Asian
  • Caucasian
  • Hispanic
  • Other

Gender

  • Male
  • Female

Lifestyle

  • Children
  • Gay, Lesbian, Bisexual, Transgender
  • Grand Parent
  • Married
  • Married with Children
  • Single
  • Single Parent
  • Student
  • Toddlers

Additional Info

NHRA sanctioned events score high in the 18-49 age range, the most diverse motorsport in US, women compete and win in various catagories which bring men and women both to events, and having vehicles that make 10,000 horsepower and travel 0-330 mph in less than 4 seconds makes the NHRA "THE" most extreme sport.

Exposure

Overall Exposure For This Opportunity

10,000,001 - 25,000,000 Total Exposure Availability

Social Media Numbers for this Opportunity

100,001 - 250,000 Total Social Media Followers

77000 Facebook Followers
92000 Twitter Followers

Additional Info

Attached pics of accident in March 2015 in Gainesville Florida was the most watched youtube video in NHRA history which led to numerous interviews that included such shows as Today Show, Good Morning America, CNN, Fox and friends, etc.